Don’t write a “Pain Letter” write a Cover Letter…the right way

Forbes and other job searching advice website are really kean on writing what they call “Pain Letters” in place of cover letters. I am going to tell you exactly why a Pain Letter will inflict you the pain of not getting an interview and why they are a pain for the Hiring Managers who have to read them. Then I am going to show you a much more effective method for writing Cover Letters that will substantially increase your chances of securing an interview.
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Who NOT To Use When Listing References

References are one of those “checking the box” exercises that is mundane for employers as they expect to hear people say delightful things about you. There isn’t much to be gained, but there is much to be lost. Reference checks can usually only go 2 directions: (1) A desire to hire on the part of the employer to extending an offer or (2) A desire to hire, to a sigh a relief and a “holy shit did we just dodge a bullet!” moment.
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How to make yourself hireable. The single best trait that will get you hired.

What do you think the number one quality is that quality employers look for in a candidate? Is it experience? Is it “checking the boxes?” Maybe it’s educational background? Ask any employer and they won’t tell you because they don’t know. There is an inherent quality in strong candidates that employers love but most cannot put their finger on. Candidates, what if I could tell you the strongest quality that could move you to the front of the line and help you land an interview or job offer? Employers, what if I could tell you how to find the candidate most likely to thrive at your company?
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